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Why should YOU be ‘shopping women-owned’?

You must be reading this because you’re wanting to understand more about the importance of supporting women-owned brands? Perf, we got you.

Supporting women owned businesses is a huge way to show your support for female entrepreneurs and their successes.

From helping to increase job opportunities to closing the gender pay gap, there are plenty of reasons why it’s important to invest in women owned businesses.

It’s no secret that women have been underrepresented in the business world for far too long. But it’s not too late to start making a change!

We know that it can be hard to make changes in the world, and sometimes it can feel like your individual actions won’t make a difference. But that’s not true – every little bit counts.

When you support women-owned businesses, you’re not just helping them out – you’re also helping to break down the barriers that have held female entrepreneurs back for so long.

Let’s dive in to reasons 1-8 of why it’s important & how you can make a difference:


1 – ‘Everyones voice will be heard’.

Female led brands tend to reflect the values and diversity of their communities in a way that larger corporations often don’t.

This means that when you buy from a woman-owned business, you’re helping to make sure that everyone’s voice is heard.

2 – ‘Accessible & affordable’.

Women-owned businesses are often run by amazing entrepreneurs who are passionate about their work and dedicated to providing the best for their customers.

They understand the challenges that women face, and they strive to make their products and services as accessible and affordable as possible.

3 – ‘Helping create opportunities for other women who have big dreams’.

When you support women-owned businesses, you’re helping to create more opportunities for other women to become entrepreneurs and business owners.

We need more female role models in the business world, and when you help to make one woman’s dream come true, you’re helping to make them all come true.

4 – ‘Closing the gender pay gap’.

Supporting women in business is a great way to help close the gender gap.

Women still make less than men in the workforce and are often underrepresented in top positions.

By supporting female entrepreneurs, we can help close this gap and show that women can be just as successful as men in business.

5 – ‘Women take bigger risks – more risk = more reward for all involved’.

Female entrepreneurs often take on more risk than their male counterparts.

They’re more likely to invest their own money and resources into their businesses and take on more personal financial risk.

So, when you support a women-owned business, you’re helping to make an impact on the world.

6 – ‘Economic stability’.

Supporting women-owned businesses helps to create economic stability.

Women-owned businesses often have a positive ripple effect on the local and regional economy.

They create jobs, provide goods and services, and help contribute to tax revenue.

7 – ‘Creating a supportive & encouraging environment for other women’.

When we support women-owned businesses we’re helping to create a supportive and encouraging environment for future female entrepreneurs.

When female entrepreneurs see other women succeeding, it gives them the motivation and courage to pursue their own dreams.

8 – You’re amazing + truly believe in #WomenSupportingWomen.

You’re kind. You Care. You understand why this is so important. If you don’t have the money to spend right now, just share some female-led brand’s social media posts, or tell your friends about them!

It helps spread the word + shows you care, all for free.


A friendly and supportive attitude will go a long way to helping create a positive and encouraging environment for female entrepreneurs.

So, what are you waiting for? Let’s get out there and show our support for women-owned businesses!

It’s time to make a difference and start creating more opportunities for women to succeed.

Here’s to making the world a better place – one woman-owned business at a time.

When women thrive, we all benefit.