New Day Originals Founder Fin felt there was a lack of choice for women in their 40’s and 50’s for sustainable, ethically made clothing that is on-trend, stylish, comfortable and affordable.
Fin is massively passionate about fashion and style but also increasingly aware of the environment and the impact ‘fast fashion’ and our throw-away culture is having on the planet.
New Day Originals’ mission is to address the need of its customers to be stylish, comfortable and kind to the planet.
Everything is designed by Fin and ethically made using sustainable mentors and materials around the world.
