A letter from the Cocokind founder, Priscilla Tsai:
“I know what it’s like to not feel enough. When I was struggling with my skin, I never left the house without a full face of makeup. I used to have to put on lotion in the dark as my skin would sting and my eyes would water every morning.
I started cocokind to change the status quo of the beauty industry and break the cycle of ‘aspirational beauty.’
We are a company that doesn’t need to hide how we formulate, invests in highly effective but gentle formulas, and sets fair prices based on what’s inside the bottle. Most importantly, cocokind exists to ensure that all of us have a safe place in the beauty industry where we’re celebrated and accepted, exactly as we already are.”
