Michele, Bouclème Founder:
“It wasn’t til my thirties that I started to appreciate the beauty of my own curls. Through my teens and twenties I battled my hair, trying to make it what it was not: straight. And damaging it in the process.
As I watched my two beautiful daughters grow, I realised how wrong that was. If I wanted them to love their curls, I needed to be their role model.
I started Bouclème to create the range I couldn’t find: quality products, rooted in nature and serious about curls. I wanted to redefine what it means to be curly and help everyone find the confidence to be who they are.”
